PIKA x Lachlan: Hold Me Tight Project

We are thrilled to announce the launch of an innovative and heartwarming project: the "Hold Me Tight" shirt.

This project is a collaboration between PIKA, and the parents of Lachlan, a brave boy born prematurely at just 25 weeks. The "Hold Me Tight" shirt addresses a unique challenge faced by parents of premature babies in neonatal intensive care units (NICUs). It allows parents to dress their little ones while accommodating the necessary medical equipment, providing a sense of normalcy during a challenging time.

We created and gifted 400 "Hold Me Tight" shirts to Sick Kids and Mount Sinai hospitals thanks to generous contributions from Lachlan's family and friends.

We are so proud of this project as it shows the power of collaboration between businesses and parents to create meaningful solutions for families facing medical challenges at the most tender and early stages of their baby's life. The "Hold Me Tight" shirt not only provides practical benefits but also emotional comfort to families during their NICU journey.

Thank you to Lachlan and his amazing family for working with us on this project! 

Lachlan with shirts for all his friends at the NICU 💕